Men's makeup goes mainstream on TikTok, Ulta, Sephora capitalize

Business

Men's Makeup Goes Mainstream On Tiktok, Ulta, Sephora Capitalize

By CNBC

Pixdeluxe | E+ | Getty Images It often starts small. A dab of concealer. A tinted moisturizer. Maybe a brow gel that goes from borrowed to bought. For many men, like Daniel Rankin, makeup has transformed from something taboo into a tool to make them ...Read more