Protein is so last year. Why fiber is the next big thing

Business

Protein Is So Last Year. Why Fiber Is The Next Big Thing

By CNN

Move over, protein. Fiber is on pace to be the next “it” nutrient of the year. Consumers — particularly Gen Z — are fixated on stomach health, leading to the “fibermaxxing” trend taking hold on TikTok. As people try to maximize the fiber in their mea ...Read more